Media Planning and Buying

Media planning and buying involves strategizing, negotiating, and purchasing ad “inventory.” At Direct Effect Media we work as part of your marketing team to execute your media campaigns.

Our process involves:

  • Audience research
  • Determining the medium that best suits your audience
  • Allocating your spend by media channel
  • Combining each component of your campaign to create a centralized initiative to reach your marketing goals

Media Inventory Examples

  • Online Display Banner Ads
  • eNewsletter Sponsorships
  • Lead Generation Programs
  • Search Engine Marketing
  • Print Advertising
  • Social Media

Email & Direct Marketing

We have helped our customers grow their audience, build loyalty, and increase their business for 20+ years. Our expertise started within the Sciences and Technology industries and has grown into the consumer market.

Lists are what power direct mail and email marketing campaigns. We can help you pinpoint the best, most qualified prospects for your email marketing campaign. We support our campaigns with usage history, list owner information, samples and selection recommendations so you can make informed decisions.

Our team approach:

  • Review content and headlines to maximize click through
  • Pre- test creatives and different audiences
  • Pre-test emails for images and spam issues
  • Track and analyze results

Creative Services

Content: It’s the lifeblood of good marketing. With our industry knowledge, we build our content from the ground up. We take our expertise, your product, and our extensive knowledge to execute your programs.

We know the Science, Technology, and Consumer markets because we have partnered with these industry leaders for more than 25 years. 

Media Representation

Our team of experts will help you build and represent your brand in a positive light.

We’ll help you:

  • Devise a pricing structure that will maximize list rentals.
  • Position your list by identifying appropriate market segments.
  • Develop selects and overlays to increase revenue.
  • Use cross-selling techniques to increase the number of tests.
  • Analyze your competition.
  • Review proposed mailing pieces.
  • Promote your list aggressively.
  • Protect your list against unauthorized use.