Media Planning & Buying

Media planning and buying involves strategizing, negotiating, and purchasing ad “inventory.” At Direct Effect Media we work as part of your marketing team. 

Our process involves:

  • Audience research
  • How does your target audience shift by medium? 
  • What is your spend across buy type.
  • Make-up of your buys, from SEO and online media ads to content placements. 

Media inventory examples:

  • Online media
  • eNewsletter Sponsorships
  • Lead Generation Programs
  • Search Engine Marketing
  • Native Advertising