The founder and CEO of Direct Effect Media. Bernie has 25 years of experience building businesses and driving revenue for companies in technology, software, publishing, healthcare, and life sciences. His experience lies in advertising, marketing campaign development and execution, new product launches, lead generation, new business development, market research, direct response marketing, media planning and buying, content development, direct mail, email and online marketing, and analytics. Bernie built his portfolio through client recommendations based upon his ability, responsiveness and execution. His hobbies include golf, reading, politics and science. With his passing in 2017, Bernie entrusted the continuation of his company to Allison Ryan (Vice President) to continue providing quality service to his clients and their needs.
Allison was born and raised in Southern California. She currently lives in North County, San Diego. She attended the University of Colorado, Boulder and graduated with a degree in communications and public relations. She worked in the technology industry for over 10 years as a sales and marketing consultant. She has worked for Tektronix, Digital Lightwave, and Electro Rent. Her hobbies include cooking, snowboarding, travel, and tennis.
Josh is a graduate of Columbus State University with a degree in english literature. A native of Pennsylvania, he can frequently be found bouncing between the northeast, southeast and west coast. He began his career in newspapers and radio before transitioning to business content and marketing. He’s worked in the corporate, independent contractor, and agency worlds developing a varied skillset in his 10+ years of experience. In his spare time he enjoys traveling, writing and board games.